SM Hotels and Conventions Corporation (SMHCC), a member of the SM Group under SM Prime Holdings Inc., is opening 1,700 new hotel rooms in the next four years, largely in the provincial areas to serve the growing local tourism industry. In a statement, SM Hotels said it is adding over 1,400 hotel rooms in the growth areas of Cauayan City, Isabela; Laguna; Cebu South Road Properties (SRP); Dasmariñas, Cavite; Laoag City; Olongapo Central and Clark, Pampanga.
Meanwhile, around 300 rooms will be added in Metro Manila for a combined count of 1,700 rooms for both NCR and the provinces by 2028. As of April 24, 2024, the Department of Tourism (DOT) reported 2,010,522 million tourist arrivals in the country. It projects a baseline target of 7.
7 million tourists this year. “We are ready to support the growth in tourism as we move even closer to emerging regions to provide Filipinos and foreign travelers alike with quality accommodation,” said SMHCC Executive Vice President Peggy Angeles. She added that, “Our hotel expansion contributes to the development of local economies, further creating jobs and boosting tourism and local growth through the increased demand for services and local products.
” As SM plans to extend its footprint across the country, it said it is poised to generate many livelihood opportunities, directly and indirectly benefiting local communities. The development phase of new projects entails many workers for direct employment opportunities. These include ar.