, /PRNewswire/ -- the TJ Maxx sister brand that delivers great value on top active and outdoor brands for the whole family, is thrilled to announce its 100th store location is opening in Sheboygan's Deertrace Kohler shopping center on . This milestone marks a significant step in Sierra's journey to provide incredible value on quality active and outdoor products to shoppers across the nation. As part of the milestone celebration, Sierra will be road-tripping from to Sheboygan in the Sierra Active Wagon stacked with 100 Sierra products* Items along for the ride that will be available to shoppers in the new store include kayaks, sleeping bags, yard games, sporting goods, pet essentials, hiking boots, yoga mats, running shoes, ski and snow gear, and so much more! Sierra will hit the road on to trek across state lines and arrive in the morning of the grand opening event on , with brief stops at a few Sierra stores along the way! Brand ambassadors will give out Sierra swag at each pit stop location, including the location in , and the Brookfield store in .
The fun doesn't stop there – Sierra lovers can join in on the celebration by keeping an eye out for the Sierra Active Wagon and, if spotted, post an Instagram story or in-feed post tagging @sierraofficial and #SierraSweeps for the chance to win one of ten gift cards for a shopping spree at any Sierra store or online at Sierra.com! See below for additional information. " Sierra will open its doors to the Sheboygan community with.