-- Shares Facebook Twitter Reddit Email Earlier this month, social media star and food critic Keith Lee took to TikTok to post a review of several menu items from Chipotle. In the video — which garnered over 16.5 million views — Lee is seen trying three separate “go-to” items including chicken tacos, a chicken al pastor bowl and a modified steak quesadilla with corn and sour cream on the side.
Lee, who has spoken favorably about the burrito chain in the past, had only disappointments to voice this time around. “This is out of the ordinary for me, but I used to love Chipotle,” Lee said in his review posted May 3. “Lately, Chipotle has not hit the same, in my opinion.
Is it still like that, or has something changed? I truly want to find out.” Lee also complained about the lack of chicken in his bowl, saying Chipotle’s “portions been crazy low.” An online frenzy soon ensued with other consumers echoing similar sentiments and accusing Chipotle of “shrinkflation” — the practice of reducing a product’s amount while still offering it at its original price.
Many flooded the Chipotle app with negative reviews — a tactic they hoped would compel the chain to fix their portion size issues. Others posted their complaints on TikTok , Reddit and other social media. In the wake of the backlash, a sort-of trend emerged in which consumers recorded Chipotle workers making their order and then walked out mid-order if the portions seemed too small to their liking.
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