A CONCEALER is making waves with beauty shoppers at Ulta. People are going as far as to say that the makeup staple is "underrated." The I Am Magic Concealer by Juvia's Place is sold for $14 at Ulta.
The formulation is described by the brand as "weightless." According to Juvia's Place, the concealer is suitable for all skin types. It can be applied with a doe-foot and blended out later with a sponge.
With many looking to tackle their under-eye problem area, the concealer comes in handy. The brand also recommends purchasing an additional shade lighter in order to contour the area. Several beauty shoppers gave their take on the makeup in the reviews section.
"Good concealer for dry skin," one wrote. "This is an underrated concealer in my opinion. This is easily medium to full coverage and builds to actual full.
"Most actual full coverage concealers are so cakey on my dry, textured skin (yes, I prep — what part of 'dry' don't you understand?) that I just can't walk out the door in them. "This was amazingly smooth and easy and did not cake on first application, and caked slightly (but easily fixable) when building to maximum coverage. "I have tried everything from Shape Tape (dry/cakey) to Nars Creamy (not enough coverage) to Elf Camo (almost ok, but not quite).
"They all crud up on me eventually — some within an hour. This is the smoothest finish concealer that gives actual coverage that I have ever tried. "I often use it as foundation because you get a lot, and it's usually .