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Budget beauty hunters have been wowing shoppers with claims that a bathroom beauty staple under a fiver is ‘the same’ as a notoriously pricier face moisturiser. And honestly? We couldn’t believe our ears at this comparison. It all started when Annie Mac, an Irish DJ and broadcaster, stated that the affordable NIVEA Soft cream , which she happens to swear by (and have you seen her skin? Flawless), is ‘actually Crème de la Mer but in a different box’.

Crème De La Mer , a moisturising face cream from La Mer with a £1105 price tag for 250ml, is an energising moisturiser loved for its luxe, hydrating finish – despite being way out of many people’s price range. When beauty sleuths got to work, they discovered that the NIVEA Blue Moisturising Crème is an even closer alternative to the La Mer cream than the Nivea Soft. And this little blue tin comes in at just £4.

15 for 400ml. We’ve done the math – that’s a bargain – and that’s thanks to Amazon’s Prime Day, which ends July 17. The NIVEA Moisturising Crème is a thick, nourishing and caring moisturiser for your face and body, formulated to provide the skin with all the protective care it needs to stay soft and supple.

Grab this cult-classic cream today with.