Wednesday, July 10, 2024 Shinsegae Duty Free proudly unveils the inaugural “Prada Beauty” pop-up store in Korea duty-free, in collaboration with L’Oréal Travel Retail Asia Pacific. From July 4th to August 25th, travelers passing through Incheon International Airport Terminal 2 can immerse themselves in this exclusive event, marking Prada Beauty’s premiere in Travel Retail Korea following successful launches across the region. The pop-up exudes Prada’s hallmark sophistication with a touch of eccentricity, featuring the brand’s iconic green decor, black-and-white checkered floors, and distinctive triangle logo.
It offers visitors a unique opportunity to discover Prada Beauty’s innovative skincare, makeup, and signature fragrances, all embodying Prada’s distinct identity and philosophy. Highlighting the event is the Prada Colors collection, curated to express personal style with a wide array of versatile shades and advanced formulas. The Augmented Skincare collection, featuring Adapto.
gnTM technology, adapts to environmental factors for optimal skin care. Additionally, the pop-up showcases Prada’s renowned fragrances, including Prada Paradoxe and Les Infusion collections, which blend natural ingredients with cutting-edge technology for new olfactory experiences. Customers purchasing any Prada fragrance during the event will receive a personalized Prada ascot scarf hot-stamped with their initials, offering a unique and memorable gift from the brand.
Prada Beau.