Lakeside Joondalup Shopping Centre has reportedly scrapped a planned three-day pop-up event featuring a controversial fast-fashion brand. Earlier this month, PerthNow exclusively revealed that the global fast-fashion brand SHEIN would be setting up in the northern suburbs shopping complex for a limited-time event. The WA-first occasion was set to feature a live DJ, beauty bar, photo booth and promotional giveaways.
Know the news with the 7NEWS app: Download today Now it’s been reported that the pop-up set for June 21 will no longer be going ahead, according to WAtoday . “At Lakeside Joondalup, we work with a diverse range of retailers, partners and brands to provide our customers with engaging centre experiences. This includes short-term pop-up activations with both local businesses and community groups as well as popular brands,” the spokesperson said.
“This activation will no longer be proceeding at Lakeside Joondalup, but we look forward to bringing other new and exciting experiences to our community soon.” It’s understood that the reason for the cancellation remains unknown, and the shopping centre would not be drawn on the motive. It’s further understood that Shein is set to ensure that the pop-up does, in fact, occur, informing WAtoday that they are “committed to providing the best experience for its Perth customers and would provide further updates ‘in due course’.
” It was set to be SHEIN’S seventh pop-up store in Australia, following the succes.