Shein opens first offline pop-up store in Korea in Seongsu-dong neighborhood

Shein opens first offline pop-up store in Korea in Seongsu-dong neighborhood Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. [YONHAP] Passersby take a look at the Chinese fast-fashion company Shein's pop-up store in Seongsu-dong in Seongdong District, eastern Seoul, on Monday. It is Shein's first offline pop-up store in Korea.

Shein formalized its entry into the Korean market on June 20 with the appointment of actor Kim Yoo-jung as its first global ambassador for its sub-brand, Daisy. BY CHO YONG-JUN [cho.yongjun1@joongang.

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