Seint Makeup is facing criticism for allegedly operating as an MLM or a multi-level marketing company. MLMs are seen as an issue because of their problematic business model. In July 2024, Seint Beauty announced that they would be switching from the alleged MLM model to an affiliate programme starting on October 1, 2024.
However, influencers and artists who have built their careers based on the alleged MLM model are uncertain about the future after the announcement. Known for selling makeup through a network of sales representatives, Seint's move to an affiliate programme has caused both controversy and worry within the company. Read on to learn more about the Seint makeup controversy.
An MLM is a multi-level marketing company that sells products through a network of sellers who also try to recruit new sellers. In MLMs, people make money by selling products and getting commissions from the sales of the people they recruit. Even though MLMs are legal, they are criticised because they seem like illegal pyramid schemes that focus more on recruiting new sellers than selling products.
The controversy around Seint started in 2023 on Reddit. Seint was accused of being an MLM. Makeup users claimed that Seint’s makeup artists promoted the products on social media to earn commissions and recruit new members to their teams.
They could even earn money from their sales. In early July 2024, Seint Beauty announced that they would be switching to an affiliate programme. According to a socia.