Sunday, May 26, 2024 Saudia Group has been honored with six awards at the 11th edition of The Transform Awards Middle East and Africa 2024, showcasing excellence across various categories. During the event at the Mandarin Oriental Jumeirah in Dubai, The Transform Awards MEA 2024 celebrated achievements in rebranding and brand strategy, recognizing excellence in corporate, product, and global brand development in the region. The awards highlighted outstanding content, execution, evaluation, and strategy.
The newly rebranded Saudia Group clinched six accolades, including: These awards underscore Saudia Group’s commitment to spearheading change through strategic brand transformation. Over recent years, the Group has achieved significant milestones in redefining its brand in collaboration with its branding partner, ‘Landor’. Khaled Tash, Chief Marketing Officer at Saudia said: “We are extremely proud of the recognition Saudia has received at The Transform Awards MEA.
This demonstrates our unwavering dedication to delivering an exceptional brand that highlights our commitment to innovation and creativity. “These awards reflect the strict measures that were taken to ensure our brand resonates with Saudia’s values and aligns with its commitment to providing guests with best-in-class services while promoting its position as an industry leader in the aviation field. “It was very important for us to partner with ‘Landor’ who were able to help us globalize our brand.
I.