, /PRNewswire/ -- , a division of , Inc. (NYSE: ) and a leading global performance running and lifestyle brand, has appointed as global chief marketing officer, effective immediately. In this role, Allen-Altimare will be responsible for developing and executing Saucony's global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand's global heritage lifestyle business.
Allen-Altimare will report directly to , Saucony's global brand president, and join the brand's senior leadership team. "The whole Saucony team and I are excited to welcome Joy to the brand," said Griffiths. "She is a passionate change driver with an empathetic and inclusive approach to leadership and cultural transformation.
Saucony is in an exciting period of growth, and as we focus on building a consumer-obsessed brand, part of that journey also requires establishing a winning workplace culture where everyone feels valued, invested and included. Joy possesses the abilities needed to achieve this, creating an aspirational brand and energizing people to always keep moving forward." Allen-Altimare joins Saucony with over 24 years of experience in leading brand innovation across highly competitive and rapidly evolving markets.
Most recently, Allen-Altimare served as the chief revenue officer of for Havas Media Network, where she was responsible for overseeing the agency's client experience, gro.