Samsung Electronics announced that it will introduce new Just Play games on its Samsung Smart TVs as a way to remove barriers to gaming. The company continues to make significant investments in gaming to remove barriers, provide even more ways to play games and empower people to “Just Play” on their favorite Samsung devices, creating more value for owners and choices for players to decide how and what they play, said Mike Lucero, head of product management for gaming at Samsung, in an interview with GamesBeat. For the third year in a row, Samsung is the official TV partner of Summer Game Fest and will be onsite with media and creators for Play Days following the Summer Game Fest livestream, which will air on Friday, June 7 at 2:00 p.

m. Pacific Time. The company has been investing for a few years in removing barriers to gaming via its Samsung Gaming Hub , and in a partnership with Return Entertainment, it is revealing more today.

“Samsung has introduced game streaming to hundreds of millions of Samsung Smart TV, Monitor and Freestyle 2nd Gen Projector owners around the world,” said Lucero. “We’ve continued to invest in hardware innovations and introduced gaming services and initiatives like Samsung Gaming Hub to address pain points from players. We are continuing to expand our gaming offerings, listening to players and building better user experiences and gaming products.

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