Saturday, June 8, 2024 Samarkand , an ancient city in Uzbekistan often overshadowed by Rome and Athens, is emerging as a hidden treasure for Chinese tourists. While widely recognized cities like Rome and Athens attract global attention, Samarkand and other Central Asian locales have largely remained under the radar. This relative anonymity is now a significant draw for Chinese travelers seeking unique and less crowded destinations.
The surge in interest can be traced back to 2013 when President Xi Jinping launched the Belt and Road Initiative in Kazakhstan. This strategic move spotlighted Central Asia, sparking curiosity and adventure among Chinese tourists. Initially planning a budget-friendly world tour, she discovered the affordability and allure of Central Asia.
The visa-free agreements between China, Kazakhstan, and Uzbekistan have significantly boosted tourism. In 2023, Kazakhstan welcomed 217,000 Chinese tourists, a twelvefold increase from the previous year. This trend is expected to grow, especially with 2024 designated as the Year of Kazakhstan Tourism in China.
According to Trip.com, the first quarter of 2024 saw a 300 percent increase in Chinese tourists to Central Asia, predominantly millennials and Generation Z. These travelers are attracted by the region’s deep historical and cultural immersion.
Qian Shihao, a 29-year-old analyst from Shanghai, visited Central Asia after exploring over 20 countries. Seeking destinations with historical depth, he found Central.