Fine dining, crockery, pots, flowers, and jewelry continue to enjoy the lion’s share of consumer spending leading up to and during Mother’s Day, while biltong and winery dominate spending during Father’s Day . According to FNB data, on Mother’s Day in 2024, its customers spent approximately R50 million, compared to the weekly average of R38.8 million.

Distinctions When comparing spending during the week leading up to Father’s Day and Mother’s Day over the last three years, the following trends are observed: Biltong spend is 22% higher for Father’s Day than for Mother’s Day, increasing from Friday sharply for Father’s Day and levelling off on Friday for Mother’s Day. Chocolate spend has a sharper increase for Mother’s Day than for Father’s Day yearly and a higher increase for Mother’s Day this year compared to previous years. Spend on chocolates for Mother’s Day is 25% higher than for Father’s Day.

Flowers spend is 86% higher for Mother’s Day week than Father’s Day week. Gifts spend increases uniformly over the week although 2023 showed smaller increase for Father’s Day. Jewelers spend shows a sharper increase for Mother’s Day than for Father’s Day every year with Mother’s Day spend being 30% higher than Father’s Day spend.

Nail and beauty salon spend is 20% higher in the week leading up to Mother’s Day. Spend at Spa and wellness is 11% higher for Mother’s Day, with an increase in spend concentrated near the weekend. Wineries spe.