, /PRNewswire/ -- , the next-generation fashion retailer for Millennial and Generation Z consumers, is thrilled to announce the opening of its first ever permanent physical retail location in the heart of downtown . This decision follows the success of the and Pop-Up shopping experience that opened in the same location in December. The pop-up not only drove substantial sales but also proved to be an exceptional channel for brand building and acquiring new customers.
and are excited to continue deepening the relationships with their brand partners and providing them an exclusive opportunity to showcase their products and be part of highly engaged, affluent community. Nestled in iconic shopping district, the new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both and . This location will serve as a year-round destination for fashion-forward shoppers, featuring a selection of apparel, footwear, and accessories.
Known for their experiential marketing, and will also regularly curate in-store shopping events and trunk shows from their curated roster of brands. The store will continue to house both and collections, providing a unique shopping experience that blends contemporary styles with high-end designer pieces. On the first floor, shoppers can expect to find not only collections from beloved brands such as HELSA, L'Academie and Lovers + Friends, and other emerging designers but also exclusive products designed for the .