The VC fund said that its second fund was oversubscribed 1.5X. It had to exercise the green shoe option to accommodate high investor interest It claims to have already invested in four D2C startups such as Supertails, Perfora, Rabitat and Headway via the fund RPSG Capital invests in the range of INR 10-40 Cr in early stage rounds in the D2C space Early stage consumer VC fund RPSG Capital Ventures has marked the final close of its latest Fund II at INR 550 Cr.
This is 1.5X the target size envisaged for the fund. The VC said it had to exercise the green shoe option to accommodate high investor interest.
The investor base for the fund includes family offices, high net worth individuals (HNIs) and industry veterans from the consumer sector. Through this fund, the firm claims to have already invested in four direct-to-consumer (D2C) startups such as Supertails, Perfora, Rabitat and Headway. The fund invests in Series A rounds with first cheques of INR 10-40 Cr in the digitally native consumer ecosystem across F&B (food and beverages), beauty, health and wellness, entertainment, lifestyle goods and consumer enabler categories.
It is pertinent to note that RPSG Capital typically acquires 10-20% stake in the companies it invests in. The fund says that it refrains from tendering big cheques to early stage startups and prefers to retain a significant portion of its corpus for successive investments as the brands scale. “We’ve built a team that has a deep understanding of the Indian.