Rokt partners with one of Europe's largest ecommerce retailers to power relevant marketing messages post-purchase, during the transaction moment ABOUT YOU will leverage Rokt's AI-based relevance platform to deliver relevant, native offers for shoppers post-checkout The partnership has launched across Germany , Netherlands , France , Belgium , Denmark , Spain , and Sweden BERLIN , June 10, 2024 /PRNewswire/ -- Rokt , the leading ecommerce technology company that uses advanced machine learning and AI to serve relevant offers to shoppers post-purchase, has today announced its newest partnership with the online fashion store ABOUT YOU. ABOUT YOU, known as Hamburg's first 'unicorn' business, is one of the largest ecommerce retailers in Europe , with a global presence across 28 European markets and over 1200+ employees. The partnership will focus on expanding ABOUT YOU's retail media program to include post-checkout placements, now live in Germany , France , the Netherlands , Belgium , Denmark , Spain , and Sweden .
Rokt will bring a range of premium advertisers to ABOUT YOU's platform and provide a more relevant experience to its shoppers. Marc Allsop , who has recently joined Rokt as Head of EMEA, said: "We're really excited to work with ABOUT YOU to help support and complement their growing retail media program while connecting their customers across Germany and Europe to relevant offers they will love. "When customers see personalized and highly relevant messages, they feel val.