Company will expand reach of its dermatology-created products with a modernized approach to its people centered business model SAN FRANCISCO , July 15, 2024 /CNW/ -- Rodan + Fields ("R+F" or "the Company")—a brand known for delivering proven results in skincare and haircare through science-backed, dermatologist-created products—today announced a simplified business model to unlock growth and reach new customers. Starting September 1 , the Company will move away from the multi-level direct selling model to streamline the customer and Consultant experience. This new model, which will be supported by a broader array of marketing and advertising across traditional channels and social media to complement Consultants' advocacy, will better position R+F to meet customers where they are discovering and buying beauty products.
When the new model takes effect on September 1 : "Since day one, our brand has been focused on giving people the proven results they desire in skincare and haircare through science-backed, dermatologist-created products," said Dimitri Haloulos , CEO of R+F. "We are confident these changes will enable us to meaningfully expand the lives we can impact and—importantly—allow us to continue to provide our passionate Consultants with a modern and meaningful earning opportunity." As part of the evolution of its business model, R+F has also reorganized its corporate structure to support the future needs of the business, which resulted in the elimination of appro.