Celebrity lineup features newest stars, stalwart favorites and hottest athletes , /PRNewswire/ -- American Century Investments®, the title sponsor of the American Century Championship since 1999, continues its 26-year philanthropic role in partnership with NBC Sports, the Lake Tahoe Visitors Authority, Edgewood Tahoe Golf Course and the South Tahoe community with a new "Beat the Bot" charity challenge benefiting the Stowers Institute for Medical Research. Since its inception in 1990, the American Century Championship has raised nearly for local and national nonprofits. In addition to the Stowers Institute and local Tahoe charities, the 2024 tournament will benefit the Eat.
Learn.Play. Foundation, foundation for children's wellbeing.
Founded in 2019, Eat.Learn.Play.
supports children with access to nutritious meals, quality reading resources and opportunities to play and be active. The "Beat the Bot" charity challenge will take place during the scramble practice round. Golfers can compete with a robot in a tee shot challenge or play the robot's ball.
American Century will donate for each shot that beats the bot, up to , to the Stowers Institute, a world-class biomedical research organization dedicated to defeating life-threatening diseases. Instead of trying to beat the bot, which replicates the swing dynamics of human golfers and is used by major golf companies to test new equipment, players can make a donation to the Stowers Institute and opt to play the robot's ball rather .