Please, "Don't Stop the [products]" Rihanna! The musician and founder of Fenty Beauty announced Tuesday she's adding a new family to her multi-billion-dollar brand: Welcome, Fenty Hair. In a video post on Instagram, featuring Miss RiRi with a blonde mullet cut, the "Diamonds" singer said the line will give customers "the hair experience you've been waiting for." A post shared by badgalriri (@badgalriri) "You know how much switching my hair up matters to me.
I've had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!" the post read. As she said, Rihanna is no stranger to the hair game. Over the years, she's had a red bob, a blonde balayage short cut, long braids, a straight pixie cut and sleek black hair, just to name a few.
And while it's not clear which products to achieve those looks will be available in Fenty Hair, the promotional video gives a sneak peek into some potential ones, with clips alluding to at least a gel, shampoo and curl product coming to Fenty Beauty's website June 13. Customers can also sign up to get early access on June 10. Rihanna launched Fenty Beauty with Louis Vuitton Moët Hennessey in September 2017, first gaining traction for its broad skin tone inclusivity.
The brand has since expanded with Fenty Skin, Fenty Eau De Parfum and now Fenty Hair.