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“Weed helps people more than it hurts...
I’d tell Congress: help us make it legal and provide more jobs around the world,” says famed rapper Rich The Kid in an exclusive interview, accompanied by Jim Jones , as they discuss cannabis and their new collaboration with High Tolerance , a legacy brand that’s been around for almost a decade. These words aren't just a passing comment; they are a reflection of a deeper understanding and a call to action that resonates throughout the industry. “Cannabis has always inspired me, smoking at a young age until now, smoking in studio and sessions definitely have played a role in my music,” Rich adds, reflecting on the role of cannabis in his life and work.
His words capture the essence of cannabis as not just a recreational substance but as a muse, a constant companion in the creative process. “I first smoked a joint when I was young, in my basement..
. And my mom and dad caught me; they were pissed but I loved it so much I couldn’t stop,” he reveals. Jones agrees with Rich’s take.
He has, in fact, been very vocal about his cannabis use for years now, as discussed in this Forbes interview from 2019 . Nowadays, he looks for consistency, flavor and a great experience, something to keep him going all day long. ‘Good Weed Ain't Cheap’ The collaboration between High Tolerance and artists Jim Jones and Rich The Kid is one woven from the threads of music, lifestyle and high-end cannabis culture.
For Jim.