This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: Pixabay/CC0 Public Domain In a departure from the approach taken by earlier studies, Jens K. Perret of the International School of Management in Cologne, Germany, has used network statistics and centrality measures to establish a model of influencer importance within their network.
Perret analyzed data from 255 influencers covering a four-year period. Influencers are loosely defined as individuals, or even companies, that have a significant online presence and influence on one or more social media platforms. They typically have a large number of followers and a high level of.
.. David Bradley.