Heaven Hill is one of the in America, and for a good reason: they make some whiskey. Not only are they known for some high-quality everyday options, but they’ve also been releasing some awesome limited expressions that regularly dot the top of annual “Best Of” lists. Despite the reputation they’re developing for their superlative allocated offerings, Heaven Hill shines best as a champion of affordable, high-quality bourbon.

As such, you’ll find nearly as many extraordinary options in the $20-$40 price range as you will in the $100+ range, making them an ideal distillery for newcomers looking to get into bourbon but also grizzled vets with hundreds of bottles stockpiled who are looking for a readily available way to scratch their . Today, Heaven Hill is America’s largest private, family-owned distillery. It was founded in 1935 in Bardstown, Kentucky, just two years after the end of Prohibition, by several investors, including one Ed Shapira.

Ed, and eventually his four brothers, would soon buy out the rest of the brand’s initial investors, including Joseph L. Beam, who was also on board as Heaven Hill’s first Master Distiller. Ever since its inception, a member of the Shapira family has been at the helm of Heaven Hill, which is today guided by its third-generation Shapira family leadership.

Max L. Shapira is the brand’s Executive Chairman, and his daughter, Kate Shapira Latts, and her husband, Allan Latts, were elevated to the role of Co-Presidents in Septemb.