For the last 16 years, Ralph Lauren has been the official outfitter of Team USA for the opening and closing ceremonies of the Olympics . Now, the outfits for the 2024 Paris Olympics have been unveiled. The signature read, white and blue outfits take inspiration from the host city, according to the brand.
The Opening Ceremony uniform includes a tailored blazer with red and white accents, and a striped oxford shirt. The fit is made more causal with a pair of jeans. For the closing ceremony, athletes will wear a moto-style jacket with a Polo and white denim.
"This summer, Paris is the backdrop where fashion and sport will collide on the world's stage with a global audience and that is an incredibly exciting proposition," said the company's chief branding and innovation officer, David Lauren. Team USA's Opening Ceremony uniforms for the 2024 Paris Olympics. Ralph Lauren The Polo is made with flat knit technology to minimize waste and is the brand's first ever 100% recycled cotton Polo.
Other parts of the uniforms are made from recycled polyester and wool grown in the U.S. Last year, Kim Kardashian's Skims apparel company joined Ralph Lauren in dressing athletes – providing them underwear, loungewear and pajamas.
Earlier this year, Nike unveiled its designs for athletes – including basketball, soccer and running event uniforms. But the company was criticized for what some felt were sexist women's track and field uniforms. The uniforms, first posted by digital media company Cit.