Article content Created in Canada and manufactured in Europe, Parmi LifeWear aims to offer clothing that can go straight from the city to the great outdoors. “No Frills. No Compromising,” Veronik Bastien, who co-founded the brand alongside her twin sister Michèle, explains of the elevated ‘lifewear’ designs.
We caught up with Bastien to learn more: Parmi Lifewear is a premium new purpose-driven Canadian brand born in Mont-Tremblant and led by women entrepreneurs with a strong mission to encourage a sustainable path and reinvent today’s market. Inspired by the Canadian landscape, Parmi is about simplifying the outdoor experience through its selection of premium lifewear essentials that are reliable, versatile, eco-friendly and of the highest quality, and that uncompromisingly adapt to everyday life. We are committed to breaking the cycle of overconsumption.
No-frills, no compromise; our product offer is clear-cut to help you clear your closet and your mind. Our conscious premium lifewear essentials are crafted with only the finest materials, making them the perfect companions for life — all of it. Strong technical features, minimalist designs, luxurious comfort and an urban attitude are boldly intertwined in a collection that is meant to always keep up the pace.
From the mountains to the cities, the rivers to the alleys, our playground has no limits and our product path never ends. Bridging the gap between outdoor sports and fashion, we strive to be our community.