HERZOGENAURACH, Germany — Global sports company PUMA has launched the second chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do”.
New chapter is fully dedicated to the UEFA Euro 2024 and the 2024 Copa América. This summer PUMA starts with two spin-offs of its globally featured brand campaign, where the company tells the story around its best in class football athletes. As speed has always been PUMA’s vantage point, the new chapter shows how speed is important in football and beyond.
When players are on the pitch, they have only a second to make a decision and react. This passion for speed is simply universal. “See The Game Like We Do: FOREVER.
FASTER.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can.
“We are dedicated to enhancing our brand’s presence through a comprehensive media strategy that blends traditional channels with innovative technologies to engage our consumers. Our efforts will specifically emphasize social media, leveraging our team of ambassadors and influencers. Additionally, we will explore new mechanisms to create exciting experiences,” said Richard Teyssier, Vice President Brand and Marketing.
Max Pollack, co-founder & managing partner of MATTE Projects, a partner agency for this brand campaign, said, “Working with PUMA to redefine their powerful brand promise “Forever. Faster.” has been a defining exper.