Successful investing should not involve investments in hard-to-understand or obscure industries. You can be a successful investor just by investing in the most mundane products in our daily lives. Consider the approach of Larry Page, former CEO of (NASDAQ: GOOGL), previously known as Google who employed what he called the “Toothbrush Test”.

Page will only look at a potential company to acquire if it has a product or service that he will use daily. During his tenure as Alphabet’s CEO, some of the company’s key included Waze and Nest Labs. Waze is a navigation application that delivers real-time traffic conditions to its users and Nest Labs, a manufacturer of smart home devices, has been rebranded as Google Nest following its acquisition.

Waze allowed Alphabet to improve its mapping services while the purchase of Nest Labs was a strategic move to expand its reach in smart household devices. Investors can learn from Larry Page by investing in companies that produce products and services they use daily. These businesses often fall within the “Consumer Staples” sector.

Another benefit of these companies is their nature, which allows them to provide stable returns and even in a weak economic environment. The main reason for their stability is that these companies often enjoy consistent demand for their goods and services, regardless of the economic climate. Here are several companies that own brands that you are familiar with.

Originally part of (NYSE: JNJ), Kenvue was .