Every time we see Prince George, 10, Princess Charlotte, nine, and , six, out on royal engagements, royal fans and experts alike are quick to point out both their impeccable behaviour and smart appearance. While relies on a when they're out and about, getting their outfits right is a little easier and requires smaller efforts. Ever since George was small, the mother-of-three has relied on British designer Rachel Riley to dress the heir to the throne who currently sits second in .
At just nine-months, when he joined his parents on their tour of Australia and New Zealand, George wore four outfits from Riley's brand including her Royal fans went crazy over the sweet dungarees and they sold out almost instantly when photos of the young Prince were released. Riley now even calls this love for her clothes the 'George effect'! Speaking about George wearing her clothes this first time, Riley told as per , "They were such momentous occasions in the world's press and it was so fun to see Prince George looking adorable wearing our outfits on the front page of every newspaper. "The press described him as 'Gorgeous George' and 'Prince Charming'!" Ten years on from his first royal tour, not only has George worn pieces from Riley's brand countless times, but so has his sister Princess Charlotte.
Most notably, Charlotte wore a pink and navy dress from the brand for her sixth birthday portrait. When the photo was released, the dress became the brand's fastest-selling item ever, selling out on.