Wole Adamolekun and Rotimi Olatunji (2022), Social Responsibility And Sustainable Development. Ibadan: Malthouse Press. ISBN978-978-58298-8-4.
309 pages. Nothing beats a buffet served at the right time to nourish and stop hunger. Adamolekun and Olatunji’s (2022) Social Responsibility and Sustainable Development fits into this analogy.
The book has come out just in time to meet the need for relevant literature for the new courses arising from the National Universities Commission’s splitting of mass communication into seven cognate courses. The National Universities Commission (NUC) split the Mass Communication degree program into seven programs in 2019. Public Relations Studies emerged as a distinct course.
Others are Journalism and Media Studies, Advertising, Broadcasting, Film and Multimedia Studies, Development Communication Studies, and Information and Media Studies. A central argument was the need for increased specialisation to equip graduates with industry-specific skills, improve their job prospects, and advance research output in the new disciplines. These laudable objectives have since faced the formidable reality of inadequate literature and human capacity.
Social Responsibility And Sustainable Development book advances research into one of the specialisms of public relations, Corporate Social Responsibility or CSR. It meets a need. Social Responsibility and Sustainable Development by Wole Adamolekun and Rotimi Olatunji (2022) is a comprehensive book that explor.