Primark is selling an elegant dress that shoppers say resembles a piece from luxury brand, The White Company. The popular budget store included the item in its latest summer collection, which features several 'lightweight' dresses. The store's Linen Midi Dress is one of the most commented items in Primark's summer collection.
Although it is priced at only £32, customers have praised its high-quality feel with some likening it to items sold at upmarket retailer, The White Company - notable for its impressive cotton and linen garments. In a promotion on Instagram, Primark showcased a customer modelling the dress in three unique ways. Fashion blogger Gxsia was seen wearing the dress coupled with brown sandals and a khaki straw tote bag for her first look.
For her second combination, she accompanied the dress with black ballet pumps and a leopard print purse. Finally, she styled the dress together with white heels and a sequin purse, reports Wales Online . There was a rush of positive comments about the dress.
Yvonne reacted: "I've got this dress and it's beautiful. It's white company quality at a fraction of the price!" Primark replied: "We're so happy you like it as much as we do! " Yvonne added: "Bargain of the spring for me." Another shopper, Ellie, confessed: "Saw a lady wearing this out the other day and complimented her, it's such a beautiful dress I was shocked when she said it was from primark!" Also expressing interest was Maeve, stating: "I neeeeed this dress!" On Pri.