Anti-ageing, sensitive, detoxifying, three-step, seven-step, ‘clean beauty’, ‘glass skin’ – with so many different buzzwords and regimes in the skincare industry at the moment, it can be difficult for younger people to discern myth from reality when considering skin-care. According to research, 79 percent of consumers are overwhelmed by the wealth of choice currently available within the skincare sector. To add to this, 80 percent of women surveyed felt confused by the industry as a whole, with 62 percent of all surveyed calling for more simplistic skincare regimes.
Recent months have seen concern growing around the number of young children relying on social media platforms, in particular TikTok, for skincare advice. This has led to a trend among girls as young as nine asking their parents for expensive and intensive anti-ageing skincare. Some of the stronger ingredients in these products, including retinol and vitamin C, can cause serious damage to young skin if used improperly.
The current obsession around high-end, acid-based skincare amongst young children has even led to prominent TikTok users satirising the situation and highlighting the dangers of using such harsh skincare on very young skin. Anti-ageing skincare, to the extent that it works, should only be used as a preventative measure. In order to cut through the confusion and bring you the answers you need, the anti-ageing skincare Faeye McAuley, Head Global Trainer, from Carol Joy London , has told Digit.