Pret A Manger is changing its controversial £360-a-year subscription four years after it was launched. The chain has also announced price changes to some of its most popular items. The new service will mean 50% off up to five coffees a day for £10 a month, the company announced.
The sandwich chain said customers could sign up to the revamped Club Pret at a “much more accessible price than the £360 a year people have to pay for the current scheme” from September. The change means an end to the 20% discount on food for subscribers , with the chain saying it “never really got comfortable” with dual pricing. Given the majority of its customers were not Club Pret subscribers, its priority now was to focus on better value for everyone, it added.
Currently, Club Pret membership offers the perk of ordering up to five barista-made drinks daily for a monthly fee of £30. Pret also announced that its filter coffee would drop to 99p, and its all butter croissant will also drop to £1.99.
In a letter sent to customers on Thursday, Pret’s managing director Clare Clough said: “It’s almost four years since we introduced our coffee subscription at the height of the pandemic, and I’m proud of the role Club Pret has played for us and our customers since. “It was an innovative way to reconnect with our loyal customers and introduce Pret to tens of thousands of new ones, bringing customers back into our shops with an offer that almost seemed ‘too good to be true’. “Four.