By Amanda Barroso | NerdWallet Amazon just announced this year’s Prime Day sale will be held July 16-17. Prices are likely to rival those on Black Friday and in some cases beat them. Last year, NerdWallet tracked prices on 10 popular items.
Four of them hit their lowest price during Prime Day. We expect similar deals this year, too, offering a good chance for shoppers who want to get ahead for the holidays or simply want a good deal now. Here’s how to prepare to get the most out of Amazon Prime Day 2024.
Prime Day is Amazon’s July two-day sale exclusively for Prime members . The online sale is likely to bring in lots of shoppers looking to save. Amazon says Prime members saved more than $2.
5 billion on purchases made during the 2023 event. Amazon has kept fairly quiet about what’s going to be included in the sale. This level of secrecy can be frustrating for shoppers trying to plan ahead.
So, why does Amazon do it? “They’re trying to create a buzz around these two days,” says Mark Bergen, a professor of marketing at the University of Minnesota. Here’s what we do know: Amazon is highlighting deals across more than 35 categories, including Amazon devices, fitness, beauty, entertainment and even groceries. The company also announced there will be shopping filters available and deals for back-to-school savings.
Amazon has a huge share of the digital marketplace and consistently targets consumers to get their hard-earned cash, but it doesn’t have all the power. T.