Founded in 1920, Potters Resorts is a family-owned business with an established history in East Anglia. Having celebrated its centenary in 2020 at its original resort in Hopton-on-Sea, Norfolk, the company acquired Five Lakes Resort in late 2021 and quickly set about transforming the 320-acre site into the UK’s first all-inclusive, adult-only holiday destination. As well as extensive refurbishments to existing facilities, a brand-new sports park, Garden Bar area and the state-of-the-art Glade Theatre were all created from the ground up, filling an empty space previously used for large events.

“Acquiring Five Lakes and making massive changes to the facilities and infrastructure during a global pandemic certainly had its challenges,” said John Potter, proprietor of Potters Resorts. “But within six months, we’d launched our first all-inclusive breaks in what is now a warm, vibrant, friendly resort.” Potters Resorts Five Lakes won the New Tourism Business of the Year award at the East of England Tourism Awards (Image: Potters Resorts) With over 85,000 guests visited or booked to visit in the near future, John said it was “such a great feeling” to win the New Tourism Business of the Year award.

“It reflects our amazing team’s relentless effort and dedication, both here at Five Lakes and at our HQ at Potters Resorts Hopton-on-Sea, Norfolk. We’re so thankful to them and of course, our wonderful guests who have supported our Five Lakes journey.” Mike Scott, ma.