, /PRNewswire/ -- The global playout automation market size is estimated to grow by .43 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 22.
26% during the forecast period. Rising need for multilingual playout is driving market growth, with a trend towards high popularity of cloud-based ott channel. However, high adoption of free internet tv services poses a challenge.
Key market players include 305broadcast, Amagi Corp., Aveco sro, Avid Technology Inc., Avmeda LLC, Axel Technology srl, Belden Inc.
, BroadStream Solutions Inc., Cinegy LLC, Dalet SA, Evertz Technologies Ltd., HARDATA, Harmonic Inc.
, iHeartMedia Inc., Imagine Communications Corp., NVerzion Inc.
, Pebble Beach Systems Group plc, SI Media srl, Sony Group Corp., and wTVision. Get a detailed analysis on regions, market segments, customer landscape, and companies- The OTT industry's expansion, driven by the internet's global reach and advancements in technologies like AI, ML, AR, and VR, has led to a surge in demand for personalized, on-demand content.
This trend has significantly increased the number of subscribers for streaming services like Netflix, Hulu, and Sling TV. As these players expand globally, the need for cost-effective playout solutions has become crucial. Playout automation offers a viable solution by reducing capital expenses associated with traditional playout methods.
The market for playout automation is expected to grow substantially due to the risin.