Pinterest has published a new overview of rising Summer trends , which provides helpful insight into the latest topics of interest, and could help to guide your marketing approach. And as Pinterest notes, it is becoming a more critical hub of trends. As per Pinterest : “ Pinterest is the ultimate destination to discover the hottest trends for the summer of 2024, where self-expression will lead the way for new aesthetics and trends across fashion, beauty, home decor and food.
This summer, trending searches show that people are embracing a bold and fearless approach to showcasing their unique tastes and personalities across all facets of their lives.” It’s interesting to consider the presence of Pinterest in this respect, as a platform for keeping up with the latest shifts. Pinterest has always been a leader in product discovery, especially artisan products.
But with the platform now rising to 518 million monthly active users , with some 40% of them being from Gen Z , it is indeed becoming more of a trend leader, and a key guide for those looking to keep up. So what’s trending this Summer? First off, Pinterest highlights “Maximalist” fashion, which includes “ rock and roll style, alternative outfits, eye-catching patterns and unconventional silhouettes”. As per Pinterest : “Bold fashion allows individuals to showcase their unique personalities and individuality.
In a world where self-expression is highly valued, bold fashion offers a means of creativity and co.