Less than six weeks ahead of the Paris Olympics, Louis Vuitton honoured human beauty and diversity in a glamorous menswear extravaganza. showed its spring-summer 2025 menswear collection outside on the rooftop of the building in Paris – a roll of the dice in this city where lately it seems to rain every day. Yet, the weather gods favoured the powerhouse brand, allowing models to strut on grass painted in LV's iconic checkerboard pattern under a rain-free sky.
Creative Director Pharrell Williams titled the collection "Le Monde est à Vous" – or "The World is Yours" - symbolising not only luxury but a global unity and wanderlust integral to Louis Vuitton's DNA. Choosing UNESCO as the venue, a promoter of world peace through culture, was a poetic nod to this message. The collection brought together global influences in its sophisticated designs, featuring everything from aviation jackets to sleek double-breasted coats, each representing the skin tones of all the humans on the planet, ranging from deep black velvet to a butterscotch mink cardigan to a stone-coloured trench.
The house's monograms were woven throughout the collection, and Williams collaborated on several patterns and logos with Air Afrique, a Parisian creative collective. The classic flower logo showed up oversized and embossed on a trench coat, while the damier appeared multicoloured, in a pixelated map of Africa, and crossed with camouflage in a new "damoflage." Multiple accessories included airplane ornamen.