, /PRNewswire/ -- Petal & Pup, the female-founded apparel brand born out of , is celebrating ten years of business this summer. Founded in , Petal & Pup has grown into an internationally renowned brand offering must-have styles geared toward women between the ages of 24 and 40. "A decade ago, Petal & Pup was built on a passion for selecting the best, fashion forward styles.
Today, we've differentiated ourselves as a brand that is synonymous with modern femininity and making elevated trends attainable for more women," said , President of Petal & Pup. "Our focus remains on creating value for our customers and expanding our global reach." To commemorate a decade of growth and success, Petal & Pup is launching a new collection entitled MUSE, inspired by native flora and landscapes.
True to Petal & Pup's reputation for blending style with ease, the 60-piece collection combines beautiful, hand-painted prints in a natural and earthy color palette, available online on . Petal & Pup will host brand insiders, models, and influencers at its VIP birthday party to toast the milestone in , where it all began, at the end of July. Petal & Pup expanded to the U.
S. market in 2019, opening an office in . That same year, it was acquired by brand accelerator a.
k.a. Brands, aiming to further its growth and scale in new markets.
By 2021, the brand opened a distribution center with quick shipping options across the U.S. Since , it has launched on five distribution channels, including Nordstrom, Macy.