The founder of a Perthshire fashion label made famous by Taylor Swift is desperately trying to get a thank you message to the star as her Eras Tour arrives in Scotland. Little Lies became the brand on everyone’s lips when Taylor Swift wore its £58 green velvet dress in January. The dress sold out overnight as fans rushed to copy their idol.
And now sales are spiking again in advance of Swift’s three concerts at Murrayfield Stadium in Edinburgh this weekend. Little Lies founder Jade Robertson is also heading to the capital to soak up the atmosphere. And she says she’d love to get a message to Taylor Swift to show her gratitude for everything she has done for the Glencarse-based business.
“She’s actually bought eight or nine pieces from us now, which is nice,” said Jade. “She was photographed wearing another of our slip dresses. You couldn’t see the whole dress this time, just the corner of a shoulder.
But we knew it was ours. “I’m trying to figure out how to get a gift to her hotel, or the venue, just to say thank you.” Jade and the Little Lies crew will have a pop-up store in Edinburgh on Friday so Swifties can try on for themselves.
It will be on the rail in every size from 8-24 at on Thistle Street. She has also handmade hundreds of Little Lies friendship bracelets and will be handing them out to fans heading to the Eras Tour gigs at Murrayfield. “Me and my family have been sat making about 500 of them,” she laughed.
“It’s taken forever. “Un.