“We made some bad mistakes trying to revive something that shouldn’t have been revived," said Lollapalooza co-founder Marc Geiger Perry Farrell has revealed that Rick Rubin wanted to buy Lollapalooza following the cancelled 2004 revival. Lolla: The Story of Lollapalooza is a three-part docu-series directed by Michael John Warren that gives insight into the creation of Farrell‘s ( Jane’s Addiction ) music festival and its 30-year run going from a touring punk event to the annual music bash in Chicago’s Grant Park and beyond. In a new clip shared by Rolling Stone , Farrell and Lollapalooza co-founder Marc Geiger open up about the failed 2004 revival of the fest.
“We made some bad mistakes trying to revive something that shouldn’t have been revived,” Geiger said in the clip. “It fell on its face..
.We’d been through so much and the ups and downs, and trying to stay on edge where there just isn’t an edge anymore.” Farrell then went on to reveal that American record producer Rick Rubin offered to buy the Lollapalooza name shortly after.
“I didn’t know what I was going to do, and I was very embarrassed,” Farrell said. He continued: “I was hurting for money. I don’t know why, but Rick Rubin decided to make an offer to me to buy the name for like a million dollars.
I won’t tell you exactly how I put it, but I said no.” In 2005, Farrell re-launched Lollapalooza as a stationary Chicago fest. Now, the successful music festival also has events around t.