There’s a fruit selling for around the same price as a 50-inch flat screen television, and some folks can’t get enough of it. In May, Melissa’s Produce, a distributor of specialty produce located in California, announced it would be selling quite the special fruit — — for the eye-popping cost of $395.99.
Before you whip out your credit card, know it was on sale for only a few weeks at the shop before completely selling out. Fresh Del Monte, the company supplying the fruit, says this variety is a cross between a traditional pineapple and a typically-inedible variety. The hybrid fruit holds a “stunning deep red outer shell, vibrant yellow flesh, and a distinct sweet flavor,” writes Melissa’s.
The distributor points to a “meticulous” harvesting process (they say it takes two years to bear fruit) and “limited seed supply” as reasons for why this product is so exclusive, which may explain the hefty price tag. Fresh Del Monte grows the Rubyglow in Costa Rica and initially its debut in January. In the press release, the brand noted only 5,000 of the pineapples would be available worldwide in 2024 and 3,000 in 2025.
Time will reveal if the price will go up. For now, you can only purchase a Rubyglow pineapple in either China or the U.S.
— if you’re lucky enough to get your hands on one, you can use it to make perhaps the most expensive ever be baked. But don’t plan your shopping list yet, because Rubyglows have garnered a global waiting list after its ini.