June 19 2024 In this Nexi Roadshow interview from OMR, Hamburg, we spoke to Alexey Pronin, EMEA General Manager for Shopware , to find out what e-commerce trends they’re seeing develop in DACH. There’s some reflections on the use of AI and the integration of Spatial Commerce but he also points out how merchants here are seeking to access other regions. This is where Nexi comes in, and Pronin goes on to explain how important payment variation is when merchants are looking to reach foreign markets.
We’ll discuss that and more as we look at some of the topics discussed in this video. As with other interviews from the Nexi Roadshow, we’re looking to shed light on payments and e-commerce trends in the DACH region. An area with cultural similarities but varying approaches to commerce and payments, it’s ripe for disruption and we want to know what the experts think.
If you’ve not already, check out our previous video on top tips for a great e-commerce checkout experience, which makes an excellent companion to this video. Of course, we can’t have this conversation without the mention of AI. Pronin points out that they’re seeing a lot of innovation here and Shopware makes a claim to being at the forefront of that progress.
They were the 1st such platform to launch AI copilot capabilities, which aim to assist merchants in creating an efficient online store. Another point is that ecommerce has been around for a while now. Things need to change in order for merchants to c.