British designer is scheduled to debut his collection at , hosting a special launch event for the platform’s 106th edition. Paul Smith returns for the first time since 1993 with a line focused on tailored essentials to last a lifetime, spearheaded by an unexpected collaboration with . Paul Smith and Lee Jeans “treat denim like a photograph,” taking inspiration from the former’s signature striped menswear grounded in illusion.

The entire 18-piece collection will be revealed at Pitti Uomo this week, where the duo will upgrade traditional denim with a luxurious vision. The American West charges through Paul Smith and Lee Jeans’ partnership, referencing old-school cowboys across clean-cut jeans, denim jackets, western shirts, and graphic tees. Faded stripes run-down pocketed carpenter shirts with bronze hardware accents, paired with straight white denim for a clean look.

Checkered tops and blazers ooze with a preppy identity, while cuffed bottoms and tinted accessories complete the exclusive teaser. Take an exclusive first look at the Paul Smith x Lee Jeans collaboration in the gallery above. It will launch in early 2025 via select retailers.

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