Paramount is reportedly working on a potential merger between Paramount+ and other existing streaming services. First details on what could be a major shift in the home entertainment landscape come from CNBC . Its sources say Paramount is having “active discussions with other media and tech companies” about the possibility of co-ownership over Paramount+.
Interestingly, per the report, Warner Bros. Discovery has indicated interest in a merger of its own streaming service, Max, and Paramount+. It’s unclear what a joint Max and Paramount+ streaming service would look like, and a lot still needs to come together before such a deal could happen.
Another option could see Paramount working with another technology platform. Paramount is interested in potentially merging its streaming service with Max. CNBC obtained thoughts shared by co-CEO Chris McCarthy during a recent town hall meeting: “What they don’t have is our scale of content, and together we will make for a very powerful combination to drive more minutes and greater profits.
” The idea is that a merger could give subscribers more content to stick around for while removing losses from Paramount Global’s balance sheet. Co-ownership isn’t likely to be a 50-50 split should any negotiations proceed. The Wall Street Journal reported earlier this year that Comcast was interested in merging Peacock with Paramount+, but CNBC sources say that talks for a deal did not proceed.
Late last year, Showtime’s standalone TV.