Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login In another life, designers J.J.
Martin and Adam Brown might have gone into business together. Martin is the owner and creative director at La DoubleJ, an Italian womenswear brand that celebrates la dolce vita through kaleidoscopic prints and linen that begs to be taken to sunnier climes. Brown is the brains behind Orlebar Brown, the British resortwear brand – partly owned by Chanel – that changed the way men dress for their holidays.
“Our customer is married to his customer,” says Martin. “Yes,” agrees Brown, “our customers definitely know each other.” Adam Brown had been thinking about a collaboration with J.
J. Martin for a few years. Mariela Medina And if for some reason they don’t, they will now.
The two brands – twin fashion flames, if you will – have collaborated on a capsule collection intended to fill a gap for both. “We always get requests from men,” says Martin, “can you do shorts, can you do pants?” Likewise, says Brown. “There’s invariably a woman in the Orlebar Brown man’s life – and a quarter of our customers are women,” he says.
“So how do we make them part of the brand?” The very first waitlist at Orlebar Brown was, in fact, at a small women’s boutique in New York City. “They had ordered a small amount of our range and it got a bit of press, and it led to .