This post is brought to you by OPPO. By its nature, technology advances rapidly. However, in this rush towards the future, we sometimes neglect our past, in which our cultures, traditions, and heritage reside.
For its 10 th anniversary, OPPO Malaysia wants to show its appreciation to its supporters for believing in the brand and bringing success by paying tribute to Malaysia with its #OPPOMalaysiaThroughTheLens campaign. OPPO Malaysia’s Chief Marketing Officer, Monica Chin, reiterated the importance of culture as it connects our future to our past and how the younger generation of today can interpret and explore their heritage through technology, AI in particular. The #OPPOMalaysiaThroughTheLens campaign is a series of photography showcases and brand films that highlight the five different Malaysian cultural art forms through the lens of its latest OPPO Reno11 Series.
Seeing the potential size of the cultural impact, OPPO’s initiative has also garnered support from the Malaysian National Commission for UNESCO (MNCU) and the Ministry of Tourism, Arts & Culture (MOTAC). The first film focuses on the art of Wayang Kulit, whereby a master puppeteer, Pak Dain and acclaimed fusion Wayang Kulit artist, Tin Toy, join forces in preserving the fading cultural traditions through shadow puppetry. It aims to spotlight the duo’s efforts and creative endeavours to ensure the nation’s greatest art forms are preserved.
The short film and photography series also heads east to explore t.