Share to Facebook Share to Twitter Share to Linkedin The restaurant reservation company today announces a new partnership with Curator Hotel & Resort Collection. The Silverado Resort in Napa Valley, California offers bookings via Tock. Courtesy Tock In the online reservations game, Tock just advanced to the next round.
In June, American Express announced its agreement to buy Tock , a restaurant reservation and event management company, from the digital commerce platform Squarespace for $400 million in cash. The deal logic is clear: Amex cardholders spent $100 billion eating out in 2023, according to the release. The credit card giant already owns Tock’s rival Resy , which it bought in 2019.
Today, both platforms broker some of the world’s most coveted tables. But it’s not a completely done deal; the Amex acquisition is subject to regulatory approval from the Federal Trade Commission and Department of Justice, which could take six months or more to close. Meanwhile, Tock is moving forward and today announced a new partnership with Curator Hotel & Resort Collection .
Essentially, this means Curator hotels will pay a per-location, per month subscription fee to access Tock’s reservation, table management and event ticketing tools. This marks a departure from Tock’s original premise. When Nick Kokonas, co-owner of the Chicago restaurant Alinea with chef Grant Achatz, launched Tock 10 years ago in 2014 — the idea was to bring prepaid reservations and deposits to the fin.