Former Minister of Information and Culture, Alhaji Lai Mohammed, has described Nigeria’s creative industry as a “goldmine” and a “fast-growing” sector. Alhaji Mohammed at a forum organised by the IHK Giessen-Friedberg Chambers of Commerce and Industry in Germany on Thursday, said that the country’s creative industry is contributing immensely to its Gross Domestic Product (GDP). “The creative sector serves as a powerful engine for economic growth, contributing substantially to Nigeria’s GDP through the production and distribution of creative goods and services,” he stated.
The former minister who is the Managing Partner of Bruit Costaud, a policy advisory firm, noted that research from Jobberman, said the creative sector is Nigeria’s second-largest employer of labour with the potential to create an additional 2.7 million jobs by 2025. According to him, the sector’s expansive value chain, which encompasses production, distribution, and marketing, supports diverse employment opportunities, adding that it spans 24 diverse segments, including fashion, music, film, literature, visual arts, among others.
He highlighted the increasing prevalence of global collaborations and cross-cultural influences, which have expanded the global footprint of Nigerian content. “International collaborations in music, film productions, and fashion events have elevated the industry’s global standing,” he noted. The former minister was quoted as stating that “The rise of on.