, /PRNewswire/ -- Nift Advertising, a new performance marketing channel used by tens of thousands of advertisers, has broadened its operations by partnering with an extensive network of multi-unit restaurant groups nationwide. In a strategic move to enhance customer acquisition and 100% trackable foot traffic, one group, World of Beer (WOB) Bar & Kitchen, has broadened its partnership with Nift to a national scale, aligning with its objectives to achieve targeted ROAS. WOB, a craft beer bar, restaurant chain, and award-winning expanding restaurant group, strategically partnered with Nift to boost foot traffic and attract new patrons.
After experiencing success in multiple locations, WOB decided to scale up the use of Nift nationwide. , COO of WOB, expressed his happiness with Nift's impact on foot traffic and acquisition: "Nift has been instrumental in driving foot traffic and new customer acquisition for our restaurants. Our vouchers, offered through Nift, have resonated with customers, leading to increased visits and loyalty.
" , CEO & Founder of Nift, shared his commitment to helping restaurant partners like WOB: "We're delighted to contribute to the marketing success of restaurant groups like WOB with our advertising solutions. Spearheading our Restaurant Team are , who brings 25+ years of leading marketing for brands like Darden, Margaritaville, and Hard Rock, along with , who has helped scale technology companies like Yelp and 7shifts." Nift has transformed how consumers.