When it comes to genius collection launches, Skims has the magic touch. And this latest campaign is no exception – the brand has tapped Irish actor Nicola Coughlan for the launch of their . Lensed by Elizaveta Porodina, the fashion photographer known for her conceptual and ethereal aesthetic, the painterly photographs capture the star wearing Skims' viral, form-fitting dresses.
Coughlan is known for roles in , and, of course, Netflix's Regency-era series , in which she plays Penelope Featherington, aka Lady Whistledown. 'I’m so honoured to be in Skims' latest campaign! I’ve been a fan of Skims since the beginning. It’s been my on set lounging outfit since day one.
' said Coughlan. 'I love that it’s a brand that makes everyone look and feel amazing.' As for the Soft Lounge collection, it's full of super-soft, slinky pieces for wearing indoors and out.
There are new styles, as well as the best-selling Long Slip Dress (aka the dress that broke the internet) and Long Sleeve Dress in fresh new summer shades. We're all coveting the new pastel hues – perfect for styling with trainers for day and strappy sandals for evening. And of course, there are the soft heather greys and neutrals that form the foundation of every .
'Everyone knows I’ve been a huge fan of Nicola and since the beginning, so for her to star in our Soft Lounge campaign is a full circle moment!' said , Skims' Co-Founder and Chief Creative Officer..